Impact of AI and new technologies on media, communication and marketing
What major changes is AI introducing in the languages of communication and marketing?
Doctor Marina Ceravolo
A meeting to understand how AI and new technologies are changing languages and practices in media, communication and marketing. Dr. Marina Ceravolo will offer a clear and transdisciplinary look at the transformations taking place.
Thursday 4 December 2025, 11:00 a.m., at Casa Paganini, Course of Study's research centre and laboratory in Genoa, Piazza di Santa Maria in Passione, 34, GE.
The meeting can be followed in person or remotely through this link.
The meeting will be held in Italian language.
Marina Ceravolo
50 years of professional engagement in the world of media, advertising and marketing
In Rai Pubblicità/Sipra she was Director of Events & Communication, Director of Research and Media Scenarios, Editorial Marketing Director.
In Publicitas, since 1979, she has been involved in sports and cultural sponsoring.
Professional advertiser since 1982, in 1996 she joined the Management Committee of Media Duemila whose scientific director is Derrick de Kerckhove, today she is an honorary member.
Since 2023 she has been a member of the Digital Humanities Steering Committee of the University of Genoa and Savona.
She is the author of the transdisciplinary anthology Media Maker (Fausto Lupetti editore 2022).
Coauthor of "To sponsor" (Marketing Finance Italy 1990).
She graduated from Milan State University in Sociology of Media.
From 1999 to 2007 she collaborated with Prof. Antonio Camurri in the realisation of Sibilla, a neural network system that involved listening to advertising breaks.
Today, he lectures in several universities and professional schools on the impact of current technologies in business communication and marketing activities and on the need for a transdisciplinary approach between technological, humanistic and artistic knowledge.
The meeting is organised for students of the Master's degree course in Digital Humanities - Interactive Systems and Digital Media, but is open also to all three-year and master's students interested in the topics discussed.